AT&T Joins Unltd. Data War; Sprint Ups Offerings

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AT&T Joins Unltd. Data War; Sprint Ups Offerings
That announcement prompted T-Mobile to improve upon its unlimited data plan,
and on Thursday, Sprint got in on the unlimited wars announcing it is adding high-definition video streaming and a mobile hotspot to its unlimited data plan.
Unlimited data plans have been a boon for the likes of T-Mobile US Inc. (TMUS)
and Sprint Corporation (S), and even Verizon Communications Inc. (VZ) has gotten back into the game despite staying away from the plans for several years.
While AT&T and Verizon have been holdouts when it comes to offering unlimited data plans, it
has been helping the likes of T-Mobile and Sprint when it comes to gaining market share.
For $80 a month, Verizon wireless customers get unlimited data, talk
and text on their device as long as they sign up for paper-free billing and AutoPay.
With the plan, customers can get unlimited talk, text and data on four lines for $180 a month.
Verizon is also charging $45 per line for four lines with unlimited data, talk and text with the same billing requirements.
Earlier this week, Verizon shocked Wall Street when it announced it was launching an unlimited
plan, which many saw as caving to pressure from T-Mobile and, to a lesser extent, Sprint.
Late Thursday, AT&T announced an unlimited data plan for all of its postpaid customers.
(See also: Verizon Launches Unlimited Data Plan.)


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