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Synopsis: Succeeding with data isn�t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O�Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven�including the questions you should ask and the methods you should adopt.
You�ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long


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