Facebook Should Consider a ‘Why Me?’ Button
The “Why Me?” explanation would not just include the name of the advertiser,
but what keywords, demographics or other information the advertiser specifically targeted.
The “Why Me?” section would show you the images that the artificial intelligence system cross-referenced to identify you.
But we have no idea how the information is being used, how our data is being harvested, how
that data is being commingled and cross-referenced with other data sets and ultimately sold to advertisers.
The “Why Me?” button should explain all the data points that are used in the calculation and how they are weighted.
The “Why Me?” section would show you when and where that information was collected.