Soul-Searching From Ad Group That Lauded Cambridge Analytica

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Soul-Searching From Ad Group That Lauded Cambridge Analytica
By SAPNA MAHESHWARIMARCH 28, 2018
An advertising trade group that gave an award to Cambridge Analytica last year for its “big data” work during the 2016 presidential
election is now urging marketers to reconsider the ethics of how consumer information is collected and used.
He added that advertisers had been more concerned with the accuracy and validity of data they received from technology companies than with asking whether they should be collecting
that data and using it to target consumers in the first place.
Mr. McDonald addressed the Cambridge Analytica situation
and the need for new guidelines during a speech on Wednesday morning at the group’s annual convention in New York.
Things were much different last year, when Cambridge Analytica won a gold prize at
the foundation’s David Ogilvy Awards, which have been given annually since 1994.

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