Verizon’s Unlimited Data Plan Weighs on T-Mobile

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Verizon’s Unlimited Data Plan Weighs on T-Mobile
T-Mobile shares have been benefiting from a slew of promotions designed to lure customers away from the likes of Verizon
and AT&T Inc. (T) including overhauling its unlimited data plan and getting rid of taxes and fees on its plans.
Once a customer hits 22 GB of data usage, Verizon could “prioritize usage behind other customers
in the event of network congestion.” (See also: Verizon Launches Unlimited Data Plan.)
We don’t manipulate the data.”
Verizon had stopped offering unlimited data plans in 2011,
but as customers increasingly cut their cords and use their mobile devices for consuming content they are balking at paying hefty fees for their data.
Shares of T-Mobile US Inc. (TMUS) were trading lower on Monday after Verizon Communications Inc. (VZ) announced
it was getting back into the unlimited data plan game roughly six years after it moved away from offering them.
Earlier Monday, Verizon announced customers can access new unlimited 4G data plans with HD video streaming, a mobile hotspot
and calling, texting and up to 500 MB per day of 4G LTE roaming in Mexico and Canada as of today.
While Verizon said it could prioritize usage it is better than what T-Mobile and the other wireless companies do with their unlimited data plans.
T-Mobile and Sprint were first out of the gate to overhaul their unlimited data plans which has enabled the third-
and fourth-place telecom providers to grab share from the likes of AT&T and Verizon.


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